Fitbit’s most iconic and customizable fitness tracker. Fashion conscious and minimal aesthetic, while still retaining full feature functionality. Swim proof, auto recognition of exercise, swimming, and sleep. Notifications for calls, texts, reminders to move, silent alarms, goal celebrations, and low battery alerts. All surfaced to the user through memorable and glanceable patterns, regardless of outdoor light intensity or color blindness. The fitness tracker you can wear with anything, anywhere, without sacrificing the smart features you’ve grown to love.

Fitbit Flex 2

Project Length:

  • 8 months


  • Design: 7 (visual + interactive, 3D, illustration, marketing)
  • Product: 3
  • Research: 2 (product), n (user testing)
  • Engineering: 10 (firmware, iOS, Android, backend)


  • Agile


  • Device and Interactive


  • 4+ Star average review on Amazon
  • 90%+ average user┬áscore in pattern memorability user tests
  • Rapid shipment, one of fastest in Fitbit product history, with a slew of constraints

 Case Study


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Text Message Light Pattern


Reminder to Move Light Pattern


Goal Celebration Light Pattern


Silent Alarm Light Pattern


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